1. Accueil
  2. EN
  3. Studying at ULB
  4. Find your course

Master in communication - applied professional communication – public relations

  • academic year
    2019-2020
Master in communication - applied professional communication – public relations

Accéder aux sections de la fiche

Call to actions

  • Programme title
    Master in communication - applied professional communication – public relations
  • Programme mnemonic
    MA-COMR
  • Programme organised by
    • Faculty of Letters, Translation and Communication
    • Haute Ecole Galilée/Institut des Hautes Etudes des Communications Sociales
  • Degree type
    Masters 120 credits
  • Tier
    2nd cycle
  • Field and branch of study
    Human and social sciences/Information and communication
  • Theoretical programme duration
  • Campus
    Other campus/Solbosch
  • Category / Topic
    Human and social sciences - Information and communication
  • Jury President
    Xavier LUFFIN
  • Jury Secretary
    Nadège BROUSTAU

Details

General information

Degree type

Masters 120 crédits

Campus

Other campus/Solbosch

Category(ies) - Topic(s)

Human and social sciences - Information and communication

Organising faculty(s) and university(ies)
Infor-études

Succeed in your studies

ULB offers a number of activities and resources that can help you develop a successful strategy before or during your studies.

You can make the transition to higher education easier by attending preparatory courses, summer classes, and information and orientation sessions, even before you start your studies at ULB.

During your studies, many people at ULB are there specifically to help you succeed: support staff in each faculty, (inter-)faculty guidance counsellors, tutors, and experts in academic methodology.

Presentation

Throughout the Master programme, students get ready to work in any type of organisation, public or private, in the market or non-market industry , at the national or international level.

They learn to listen to all parties, and to analyse the various factors that will determine their eventual communication strategy.

With frequent group work sessions, they learn to coordinate or even manage a team while taking into account a diversity of perspectives and opinions.

In addition, the many practical lab classes teach them to solve communication problems and manage projects, two major topics studied in class using media such as graphics, video, or online platforms. Just like they must become proficient in professional speaking and writing, students in public relations must master information and communication technologies.

Graduates of the Master in applied professional communication – public relations can work in any type of organisation.

They are able to carefully consider all parties' contributions, and to analyse the various factors that will determine their eventual communication strategy. Their profession includes a strong management component and they are, as such, often called upon to coordinate or even manage teams.

Work as a public relations officer is centred on solving communication problems and managing organisational projects. The work of a graduate from this programme has a considerable strategic dimension, as it is intimately linked to decisions taken by upper management regarding the future of the organisation. Professionals act as an interface between the various players with a stake in the organisation's future, both on its inside and outside. To this end, they are proficient users of the various ‘languages’ that are specific to the communication sector: writing, speaking, still or moving pictures, sound, and multimedia content, often in a multilingual context. Information and communication technologies are their bread and butter.

Graduates of the programme are responsible for making sure their action is legitimate, and they enable their target audiences to be informed, involved, responsible, and solidary, in accordance with the IPRA’s ethics charter (Code of Athens).

In concrete terms, graduates of the Master in Communication - applied professional communication – public relations are able to:

1. Reflect upon and update their knowledge and professional practices on social topics

2. Listen to the social body and grasp its organisation

3. Conduct a prospective analysis of the context of their communication

4. Give advice to decision-making bodies

5. Create a communication plan and structure

6. Design, write, and optimise messages and media

7. Evaluate and report on the communication's impact

8. Create and maintain the organisation's image and reputation

9. Promote a collective dynamic within the communication team

As in all other IHECS Master programmes, students complete a three-month work placement at the end of the second year.

In addition, a team of professors provides support for final projects, ensuring students receive help in a variety of areas. In the public relations programme, all dissertation projects are requested by companies or organisations, who almost always use the dissertation. As a result, professional drafting standards are consistently followed.

The Master in public relations has long-lasting relationships with professional organisations at the Belgian or European level such as 3COM, ABCI, ABCRP/BVBA, EUPRERA, etc.

Final projects are carried out based on requests from companies and organisations, who almost always make use of the project. As a result, professional drafting standards are consistently followed.

The Master in public relations is awarded jointly by the Haute École Galilée – Institut des Hautes Études des Communications Sociales and the Université Libre de Bruxelles.

Access conditions

Programme

Bilingual electives (French-English) are also offered in the 2nd year of the Master programme, in the following fields:

  • Communication and European affairs

  • Knowledge organisation and management

  • Crisis communication

What's next ?

Prospects

This programme offers a great deal of professional opportunities, whether in large companies, public institutions, the civil society, or consulting firms.

Graduates in public relations have a very high placement rate, and often find a job in the year following graduation.