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GEST-S4001

Research Methods in Management

academic year
2026-2027

Course teacher(s)

Maria Macias Alonso (Coordinator)

ECTS credits

5

Language(s) of instruction

english

Course content

This course is designed to familiarize you with the scientific method from A to Z so you can construct a scientific mindset and tools to enhance your managerial and decision-making skills. You will learn how to create pertinent research questions, how to gather data to examine your research questions, how to analyze and interpret your data, and how to correctly communicate your findings among different audiences.  

The course focuses on three main pillars:  

  1. Formulating and Investigating Research Questions, Hypotheses, and Research Objectives 
  2. Correctly Identifying and Applying the Appropriate Research Designs 
  3. Disseminating your Findings in an Impactful way  

Objectives (and/or specific learning outcomes)

By the end of this course, you should be able to: 
  1. Conduct appropriate literature research 
  2. Create appropriate research questions, hypotheses or research objectives 
  3. Identify the appropriate design for your research and its key components 
  4. Collect, analyze and interpret your data appropriately 
  5. Disseminate your research in both academic and non-academic ways 
  6. Be able to use JAMOVI 
  7. Be able to design a scientific poster 

Prerequisites and Corequisites

Required and Corequired knowledge and skills

Tous les étudiants avec un programme complémentaire obligatoire pour accéder au master en sciences de gestion doivent impérativement réussir en particulier les cours suivants avant de pouvoir suivre le cours GESTS4001 dans leur programme annuel : STAT-S-272 ; MATH-S-271 ; STAT-S-301.

Teaching methods and learning activities

This course will combined theoretical lectures with in-class participations exercises. Throughout the course, you will gradually build a group research project, applying the content from each class. You’ll learn to use both traditional and modern AI tools to search the scientific literature, collect data, and analyze your data using JAMOVI. This work will culminate in creating a 180-second video "research pill" and a scientific poster to enhance your vulgarization skills. 

References, bibliography, and recommended reading

Slides and supporting literature will be posted on UV in due time. 

Course notes

  • Université virtuelle

Contribution to the teaching profile

This course contributes to fostering an academic mindset (LG 2). This includes:  

  • The ability to adopt a scientific approach to data collection, research and analysis and communicate results with clear, structured and sophisticated arguments (LO 2.1).  
  • Display critical thinking and develop autonomous learning strategies and techniques (LO 2.2).  

The course also aims at strengthening students’ analytical skills, including apply quantitative and qualitative techniques to support data analysis using standard office and statistical software (LO 3.1). 

Other information

Contacts

Dr Mado Hanioti
Mando.Eleni.Hanioti.Kokkoli@ulb.be
 

Campus

Solbosch

Evaluation

Method(s) of evaluation

  • Practice work
  • written examination
  • Group work

Practice work

written examination

Group work

  • Group Project 1: 180 second video (40%) 
  • Group Project 2: Scientific Poster (40%) 
  • UV online exercises using JAMOVI (20%) 

You must PASS each component independently (10/20) to pass the class. 


Video on Research Project Plan

Create an 180-second video in the Style of Dance Your PhD or My Thesis in 180 seconds. The goal is to deliver a clear, concise, and compelling explanation of your research while covering Research Questions, State of the Art, Design, and Methodology.

Evaluation: 
  1. Quality of the video (clarity, rigor, originality, and effort) 
  2. Individual contributions will be assessed through peer evaluation. 

Scientific Poster  
 

Your team will choose one peer-reviewed article that you will transform into a scientific poster. The goal is to deliver a clear, concise, and compelling visual explanation of your research while covering: State of the Art, Research Question, Hypotheses/Research Objectives, Method, Results, Limits, Conclusions.

Evaluation: 
  1. Quality of the poster (clarity, rigor, originality)
  2. Content of the poster (understanding the article, analysis of methodology, efficient communication)
  3. Visual communication (readability, referencing, coherence)  

UV Online Exercises

Your will have access to DATA files that you will use to answer 40 questions.  

You can use your slides and notes to complete the assignment. 

The total grade will be converted from Grade/40 to Grade/20.

Mark calculation method (including weighting of intermediary marks)

In order to pass the course, students need to pass each of the three components independently (10/20). Students have to achieve a final grade >10 to pass the course.  

Video on Research Project Plan

Grading:  

-Quality of the Research Project:  Does it address correctly present the research elements? Research Question, Current Knowledge, Design, Measures (Grade/10) 

-Effort and Originality: Does the project show evidence of hard work, complexity, and creativity (Grade/5) 

-Clarity and Vulgarisation: Is the presentation clear, compelling, and engaging for a general audience (Grade/5) 


Scientific Poster

Grading: 

-Does it address correctly present the research elements: Introduction, The research question, methodology, key results, limits and conclusions of the article + References (Grade/10) 

-Effort and Originality: Does the project show evidence of hard work, complexity, and creativity (Grade/5) 

-Clarity and Vulgarization: Is the presentation clear, compelling, and engaging for a general scientific audience (Grade/5)

UV Online Exercises

The total grade will be converted from Grade/40 to Grade/20.

The instructor reserves the right to invite any student to a supplementary oral interview in order to verify the student’s personal mastery of the content of the submitted exercises, particularly when inconsistencies found in the exercises prevent the instructor from properly assessing the student’s level of mastery of the knowledge and skills covered in the course. 

Language(s) of evaluation

  • english

Programmes