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COMM-B415

Communication marketing : conception et évaluation

academic year
2023-2024
2024-2025

Course teacher(s)

Louis WIART (Coordinator)

ECTS credits

5

Language(s) of instruction

french

Objectives (and/or specific learning outcomes)

To provide students with some useful theoretical background about the various marketing communications theories and learnings, keeping in mind that will have to relate them to practical and real world where analytic, managerial as well as creative skills are required. Students should be able to set up a full marketing communication strategy defining : target groups (who?), communication goals and positioning (what?), budget, channel choice, scheduling strategy, methodologies for effectiveness measurement.

Other information

Contacts

Louis Wiart, Chair of Communication, Department of Information Sciences and Communication

Assistant : Cassandre Burnier ((email : cassandre.burnier@ulb.ac.be)

Evaluation

Method(s) of evaluation

  • Other

Other

Language(s) of evaluation

  • french

Programmes