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PSYC-E525

Etude approfondie des comportements du consommateur

academic year
2023-2024
2024-2025

Course teacher(s)

Sabine POHL (Coordinator)

ECTS credits

5

Language(s) of instruction

french

Course content

Brand - Impulse behavior - sensory marketing

Teaching methods and learning activities

Case study

References, bibliography, and recommended reading

Dittmar, H., Beattie W., et al. (1995). "Gender identity and material symbols : Objects and decision considerations in impulse purchases." Journal of economic Psychology 16: 491-511. Hoch, S. J. and G. F. Lowenstein (1991). "Time-inconsistent preferences and consumer self-control." Journal of consummer research 17: 1-16.

Other information

Contacts

spohl@ulb.ac.be

Evaluation

Method(s) of evaluation

  • Other

Other

Case study and oral prsentation

Programmes