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GEST-S555

Field project : management, strategy and entrepreneurship

academic year
2025-2026
2026-2027

Course teacher(s)

Jean-Nicolas Lambert (Coordinator)

ECTS credits

5

Language(s) of instruction

english

Course content

The grounding material will explain:

  • What is innovation

  • S-Curve

  • Business model versus technology

  • Professional “behavior”

  • How we run the course, rating, resources etc.

Objectives (and/or specific learning outcomes)

The course aims at providing students with an almost fully professional experience (real clients, real projects, etc.). This will allow them to develop skills via a “The Rubber meets the road” experience. At the end of this course, students are thus expected to have developed competences in strategy, management and entrepreneurship thinking.

In particular, they will be able to :

  • Transfer their skills and knowledge into a professional context

  • Work with clients

  • Manage the life-cycle of a strategy consultancy project, from preliminary discussions to a clear strategic recommendation

  • Analyse the strategic positioning of a company using theories, models and conceptual frameworks with factual and scientific background

  • Give precise strategy recommendations for a practical and durable implementation of the project

  • Combine rigorous and critical thinking with new perspectives and innovation

  • Work in team

  • Receive and give peer feedbacks inside and outside the team

  • Reflect on their learnings

Teaching methods and learning activities

The course will consist of:

  • 2 days crash courses and match students to the project

  • Group project

  • Every 3 weeks – progress meeting with all groups

  • 1 private meeting with the Professor and the client

  • 1 final presentation and report - with a 10 days guarantee

Contribution to the teaching profile

The course contributes to the following objectives of the Bachelor's Program in Management science:

  • Knowledge and understanding of the external environmental factors interacting with management practices

  • Master and apply key management concepts, frameworks and theories in a professional context

  • Display critical thinking

  • Effectively communicate in writing

  • Effectively communicate orally

  • Work as part of a team and exercise leadership

Other information

Contacts

John.Van.Der.Linden@ulb.ac.be

Campus

Solbosch

Evaluation

Method(s) of evaluation

  • Other

Other

There will be a continuous evaluation based on:

  • Personal interactions

  • Help provided to others during the progress meeting

  • Client’s evaluation after the guarantee period

There will be 3 particularly important criteria:

  • Engagement on the project

  • Engagement with the client

  • Engagement during peer reviews

Mark calculation method (including weighting of intermediary marks)

Final grade is based on:

  • Help provided during progress meeting: 25%

  • Client’s grade: 35%

  • Personal interaction: 40%

Language(s) of evaluation

  • english

Programmes