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GEST-S468
Strategy and strategic analysis
Course teacher(s)
Manuel HENSMANS (Coordinator)ECTS credits
5
Language(s) of instruction
english
Course content
Session 1 = General Introduction
Session 2 = Business strategy: External Analysis (Part I)
Session 3 = Business strategy: External Analysis (Part II)
Session 4 = Business strategy: Internal Analysis
Session 5 = Bus. Strategy Choices
Session 6 = Corporate Strategy (Part I)
Session 7 = Corporate Strategy (Part II)
Session 8 = Corporate Strategy (Part III)
Session 9 = Guest Lecture (AB-Inbev)
Objectives (and/or specific learning outcomes)
Learn to:
Apply strategic analysis frameworks to complex contexts
Make sense of practical cases and real life situations
Assess and create through critical thinking
Assess the reasons leading to those choices
Create strategic recommendations of your own
Teaching methods and learning activities
Strategy is a practical science. As such, every session will introduce theory, which will be immediately applied to short and larger cases.
Please be present in class and sit with your fellow group members, so you can practise the cases and ask questions in group.
References, bibliography, and recommended reading
Textbook: Exploring Strategy; Text & Cases
Authors: Whittington, Angwin, Regner, Johnson and Scholes
Publisher: Pearson Education Limited
Year: 2019
Edition: 13th
Optional book on strategic transformation:
Hensmans, M et al. 2013. Strategic Transformation. London: Palgrave.
Contribution to the teaching profile
Learn to
-
- Apply strategic analysis frameworks to
- Make sense of practical cases and real life situations
- Assess and create through critical thinking
- Assess the reasons leading to those choices
- Create strategic recommendations of your own
- Apply strategic analysis frameworks to
Other information
Campus
Solbosch
Evaluation
Method(s) of evaluation
- Group work
- Other
Group work
Other
In line with the learning objectives and pedagogical approach of this course, the assessment will consist of a group case work.
Students who are particularly diligent throughout the entire course, actively engaging with the material and cases, can be rewarded with one or two bonus points. Two bonus points will only be given to absolutely outstanding students, who put in an extra shift throughout all sessions of the course.
GROUP CASE WORK (upload to the uv site of the course by Friday 16 December, 2pm):
All students should form a group of 5 persons each. Please use the group registration link
provided on uv.ulb.ac.be to that effect.
All groups will receive the same case and assignment.
Please clearly note the number of your group as well as the names of all group members.
Plagiarism (including of other groups’ solutions) will result in a grade of 0 points for the
entire group.
Mark calculation method (including weighting of intermediary marks)
16 plus - Work of distinguished quality which shows:
Evidence of further reading
Authoritative grasp of the concepts, methodology and content appropriate to the subject
Evidence of originality and insight
Ability to sustain an argument, think analytically and/or critically and to synthesise material
14-16 - Work of above expected quality which demonstrates:
Sound level of understanding of concepts, methodology and content
Draws on a material in class and beyond
Evidence of judgement in selecting, ordering and analysing content
Ability to synthesise material and to construct responses that offer insight
12-14 - Competent work of an acceptable level:
Derived from a solid basis of understanding
Demonstrates a grasp of relevant material and key concepts
Ability to structure and organise arguments, although performance may be rather routine
Accurate with no serious omissions, irrelevancies or mistakes
10-12 - Work that reproduces basic subject matter without adding anything and containing omissions, irrelevancies or mistakes
10 and below - Work that is incomplete, illogical with no structure
Language(s) of evaluation
- english