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GEST-S566

Advanced entrepreneurship

academic year
2025-2026
2026-2027

Course teacher(s)

Olivier WITMEUR (Coordinator), Judith BEHRENS and Rodolphe MORAINE

ECTS credits

5

Language(s) of instruction

english

Course content

The course will focus on developing (mainly European) entrepreneurial ventures beyond their inception, mainly from startup to early growth stages. 

Scaling a business requires :
- Strategic growth planning,
- Optimizing product offerings, market strategies, and sales approaches
- Operational efficiency,
- Leadership and talent development,
- Strong governance
- rigorous finance management with fundraising, investor relations, and advanced strategies like M&A and LBOs enable growth

Social responsibility and sustainability are integral, addressing environmental and community impact.

Objectives (and/or specific learning outcomes)

Understanding of the main challenges and key concepts associated with growth management:
- Marketing and sales
- HR and talent management
- IT and operations optimization
- ESG
- Finance, incl. private equity and M&A

Prerequisites and Corequisites

Required and Corequired knowledge and skills

Basic knowledge in entrepreneurship, strategy, marketing, and corporate finance.

Teaching methods and learning activities

Mainly based on the case method and guest speakers' testimonials and lectures.

References, bibliography, and recommended reading

All course material will be posted on UV.

Course notes

  • Université virtuelle

Contribution to the teaching profile

The course mainly contributes to the following Learning objectives of the program:
LO 1.2. Master and apply key economic and management concepts, frameworks and theories in a professional context to identify a business opportunity and build a relevant innovative solution to it
LO 1.4. Translate strategy into actionable plan including the financial implications of the project
LO 2.2. Display critical thinking and develop a life-long learning approach

Other information

Contacts

Rodolphe Moraine
rodolphe.moraine@ulb.be
+32.476.44.63.11 if urgent and important

Olivier Witmeur
olivier.witmeur@ulb.be
+32.475.68.62.50 if urgent and important

Campus

Solbosch

Evaluation

Method(s) of evaluation

  • written examination
  • Oral examination

written examination

  • Open question with short answer

Oral examination

  • Examination with preparation
  • Open question with long development

Mark calculation method (including weighting of intermediary marks)

  • 50% individual written exam about key concepts, keywords, and financial calculations
  • 50% group oral exam as a case discussion with the faculty

Language(s) of evaluation

  • english

Programmes