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GEST-S577

Seminar of Business Strategy

academic year
2024-2025
2025-2026

Course teacher(s)

Christophe EVERS (Coordinator) and Hugues PIROTTE

ECTS credits

5

Language(s) of instruction

french

Course content

The purpose of this seminar is to help start-up’s refine (or reevaluate) their strategy. Each students group will work closely with one start-up company, and armed with their theoretical background and tools, describe and analyse its market positioning, its strategy and its performance. Then, depending on the performance, and in close collaboration with the start-up’s management and/or shareholders, they will suggest development or reorientation of the strategy. Doing so, they will highlight the risks and the resources requirement of this development or reorientation.

Objectives (and/or specific learning outcomes)

The objectives of this seminar is to provide strategic recommendations that can actually been implemented by actual companies. Students will be expected to .

  • Apply the strategic concepts and frameworks that they have learned,
  • Take into account the perspectives of the management, the shareholders and the interested parties,
  • Look beyond the present choices and try to offer a fresh perspective, differentiating between constraints that can’t profitably be overcome and the ones that could,
  • Propose, as the case may be, a revised strategy or a refined one in a way that is convincing to the management and/or the shareholders.

Prerequisites and Corequisites

Required and Corequired knowledge and skills

GEST-S406 Advanced Strategy or equivalent.

Teaching methods and learning activities

Each group of students will be assigned to an actual start-up company. As a conclusion to the seminar, the groups will present their analysis and their conclusions both to the management of said companies and to the whole class.
Three introductory sessions will be provided to frame the projects and to refresh the main theoretical perspectives.
An intermediary presentation will be done by all groups in front of the class to ensure that each group is progressing in the right direction and at the right tempo, and possibly to inspire the other groups.
Individual coaching sessions will be provided as required.

References, bibliography, and recommended reading

Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons.

Contribution to the teaching profile

 

Other information

Additional information

 

Contacts

 

Campus

Solbosch

Evaluation

Method(s) of evaluation

  • Oral presentation

Oral presentation

The students will be evaluated collectively based on their group’s work and on the final slide presentation to the start-up’s.

Mark calculation method (including weighting of intermediary marks)

 

Language(s) of evaluation

  • english

Programmes