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GEST-S700

Stratégie

academic year
2024-2025

Course teacher(s)

Timo Ehrig (Coordinator)

ECTS credits

5

Language(s) of instruction

english

Course content

This course is co-instructed by Christophe Evers and Timo Ehrig.
 

To create foundations, this course will cover two dominant views of business strategy -the Positioning View and the Resource-Based View- along with the emerging Theory-Based View of Strategy. Students will work on cases but will also be asked to create a start-up strategy.


This creates the following outline:

Session 1: The practical use of three schools of strategy. What can strategic thinking do for you?

Positioning View

Session 2

The Resource-Based View

Session 3

Session 4


The Theory-Based View

Session 5: Case Tesla

Sessions 6 & 7 & 8: Creating a business plan for a start-up company

Objectives (and/or specific learning outcomes)

Students will learn the economic principles underlying key strategic decisions of business firms and organizations. Moreover, students will learn to formulate strategies (for instance, of their start-up ideas) as theories, and how to test these theories.

Prerequisites and Corequisites

Required and Corequired knowledge and skills

The course is suitable for all students who got accepted into the Specialized Master’s program, and curiosity for the topic of strategy (and, ideally, interest in the development of the strategy of an own initiative or start-up idea) is more important than any theoretical preparation.

That said, students will be at in advantage if they are familiar with basic economic concepts for business decision-making that are typically covered in introductory courses in microeconomics and/or industrial organization: average and marginal costs, economies of scale, competition, and strategic interaction.

Teaching methods and learning activities

The course will rely on a mix of theoretical analysis (guided by the textbook and the teaching notes) and in-depth case studies to be discussed in class. Students will be asked to form groups and work on a project. The presentations may positively influence final grades.

References, bibliography, and recommended reading

Grant, Robert M. Contemporary strategy analysis. John Wiley & Sons, 2021. (core reading for the class!)

Ehrig, T. and Schmidt, J., 2022. Theory‐based learning and experimentation: How strategists can systematically generate knowledge at the edge between the known and the unknown. Strategic Management Journal, 43(7), pp.1287-1318.

Felin, T. & Zenger, T. 2017. The theory-based view: Economic actors as theorists. Strategy Science, 2(4), 258-271.

Porter, M. E. "1980 Competitive strategy. New York: Free Press." (1980).

Teaching notes to be posted by the course instructor

Contribution to the teaching profile

Adopt a professional and pragmatic stance to work effectively. Critically analyze situations based on a scientific managerial approach. Devise strategies by developing innovative approaches and practical solutions. Manage resources, tasks, and input of stakeholders, and implement projects by transforming strategic visions into real-life models.

Other information

Contacts

Ehrig Timo <timo.ehrig@ulb.be>
Natacha Kahan <natacha.kahan@ulb.be>

Campus

Solbosch

Evaluation

Method(s) of evaluation

  • written examination
  • Group work

written examination

Group work

Mark calculation method (including weighting of intermediary marks)

Written exam
continuous evaluation

Language(s) of evaluation

  • english
  • french

Programmes