Strategy and strategic analysis

Contenu du cours

ession 1 = General Introduction

Session 2 = Business strategy: External Analysis (Part I)

Session 3 = Business strategy: External Analysis (Part II)

Session 4 = Business strategy; Internal Analysis

Session 5 = Business Strategy Choices

Session 6 = Corporate Strategy (Part I)

Session 7 = Corporate Strategy (Part II)

Session 8 = Corporate Strategy (Part III)

Session 9 = Guest Lecture (AB-Inbev)

Objectifs (et/ou acquis d'apprentissages spécifiques)

Learn to
1) Apply strategic analysis frameworks to
2) Make sense of practical cases and real life situations
3) Critical thinking
a. Assess the reasons leading to those choices
b. Create strategic recommendations of your own

Méthodes d'enseignement et activités d'apprentissages

Strategy is a practical science. As such, every session will introduce theory, which will be immediately applied to short and larger cases. Please be in class and sit together with your fellow group members, so you can practise the cases and ask questions in group.

Références, bibliographie et lectures recommandées

Textbook: Exploring Strategy; Text & Cases
Authors: Whittington, Angwin, Regner, Johnson and Scholes
Publisher: Pearson Education Limited
Year: 2019 or 2023
Edition: 12th / 13th

Optional book on strategic transformation:
Hensmans, M et al. 2013. Strategic Transformation. London: Palgrave.

Support(s) de cours

Syllabus

Contribution au profil d'enseignement

Learn to
1) Apply strategic analysis frameworks to
2) Make sense of practical cases and real life situations
3) Critical thinking
a. Assess the reasons leading to those choices
b. Create strategic recommendations of your own

Autres renseignements

Contacts

manuelhensmans@ulb.be

Student visiting hours : at request, via Teams

Campus

Solbosch

Evaluation

Méthode(s) d'évaluation

Travail de groupe

Travail de groupe

ASSESSMENT

In line with the learning objectives and pedagogical approach of this course, the assessment will consist of a group case work.

GROUP CASE WORK (upload to the uv site of the course by Friday 22 December, 2pm):

All students should form a group of 5 persons each. Please use the group registration link

provided on uv.ulb.ac.be to that effect.

All groups will receive the same case and assignment.

Please clearly note the number of your group as well as the names of all group members.

Plagiarism (including of other groups’ solutions) will result in a grade of 0 points for the

entire group.

Construction de la note (en ce compris, la pondération des notes partielles)

16 plus - Work of distinguished quality which shows:

Evidence of further reading
Authoritative grasp of the concepts, methodology and content appropriate to the subject
Evidence of originality and insight
Ability to sustain an argument, think analytically and/or critically and to synthesise material

14-16 - Work of above expected quality which demonstrates:

Sound level of understanding of concepts, methodology and content
Draws on a material in class and beyond
Evidence of judgement in selecting, ordering and analysing content
Ability to synthesise material and to construct responses that offer insight

12-14 - Competent work of an acceptable level:

Derived from a solid basis of understanding
Demonstrates a grasp of relevant material and key concepts
Ability to structure and organise arguments, although performance may be rather routine
Accurate with no serious omissions, irrelevancies or mistakes

10-12 - Work that reproduces basic subject matter without adding anything and containing omissions, irrelevancies or mistakes

10 and below - Work that is incomplete, illogical with no structure

Langue(s) d'évaluation

anglais

Recherche