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Advanced entrepreneurship
Titulaire(s) du cours
Olivier WITMEUR (Coordonnateur) et Judith BEHRENSCrédits ECTS
5
Langue(s) d'enseignement
anglais
Contenu du cours
Scaling a business requires :
- Strategic growth planning,
- Optimizing product offerings, market strategies, and sales approaches
- Operational efficiency,
- Leadership and talent development,
- Strong governance
- rigorous finance management with fundraising, investor relations, and advanced strategies like M&A and LBOs enable growth
Social responsibility and sustainability are integral, addressing environmental and community impact.
Objectifs (et/ou acquis d'apprentissages spécifiques)
- Marketing and Sales
- Operations optimization
- Talent management
- Governance
- Finance, incl. venture capital, private equity, and M&A
Pré-requis et Co-requis
Connaissances et compétences pré-requises ou co-requises
Basic knowledge in entrepreneurship, strategy, marketing, and corporate finance.
Méthodes d'enseignement et activités d'apprentissages
The course consists of 12 sessions that include
- Case discussion (cases to be prepared in advance)
- Summary of the key concepts
- Guest speakers' testimonials, mainly entrepreneurs and investors
Références, bibliographie et lectures recommandées
All course material will be posted on UV.
Support(s) de cours
- Université virtuelle
Contribution au profil d'enseignement
The course mainly contributes to the following Learning objectives of the program:
LO 1.2. Master and apply key economic and management concepts, frameworks and theories in a professional context to identify a business opportunity and build a relevant innovative solution to it
LO 1.4. Translate strategy into actionable plan including the financial implications of the project
LO 2.2. Display critical thinking and develop a life-long learning approach
Autres renseignements
Contacts
Rodolphe Moraine
rodolphe.moraine@ulb.be
+32.476.44.63.11 if urgent and important
Olivier Witmeur
olivier.witmeur@ulb.be
+32.475.68.62.50 if urgent and important
Campus
Solbosch
Evaluation
Méthode(s) d'évaluation
- Examen écrit
- Examen oral
Examen écrit
- Question ouverte à réponse courte
Examen oral
- Examen avec préparation
- Question ouverte à développement long
Construction de la note (en ce compris, la pondération des notes partielles)
- 50% individual written exam about key concepts, keywords, and financial calculations
- 50% group oral exam as a case discussion with the faculty
Langue(s) d'évaluation
- anglais